Villa Molinelli

Villa Molinelli is a vineyard founded by a Chinese family in Arezzo, Italy. I created the vineyard’s brand identity and packaging, combining Italian winemaking tradition with Chinese design elements. The swallow—a symbol of return and resilience—became the central motif, paired with a custom family seal inspired by traditional carved stamps.

The overall brand system balances elegance and heritage, bringing together classic wine-label typography with bold, minimal iconography. The result is a timeless identity that reflects both the vineyard’s roots in Italy and the family's roots in Beijing.