Villa Molinelli is a brand identity project for a family-run vineyard in Arezzo, Italy. The brand aspires to visually honor a Chinese family’s journey of building a life thousands of miles from home. Inspired by their 20+ years in Italy, the brand reflects themes of migration, belonging, and the quiet strength of generational labor.

The visual system merges Italian wine tradition with Chinese cultural elements, using the swallow—a symbol of return and resilience—as a central motif. A custom family emblem, designed in the style of a traditional Chinese stamp, anchors the identity as a mark of heritage, memory, and pride.