Mama’s is a sauce brand inspired by my mother and her rooftop garden, celebrating the nurturing spirit of all moms and the joy of growing food with your own hands. The brand kit features a selection of globally inspired, plant-based hot sauces and a custom chili pepper growing kit, inviting users to cultivate their own ingredients and care for them with the same patience and devotion that mothers show their children.

This project is a tribute to my mom, who began gardening after her children left home as a way to nurture herself and reconnect with her passions. Mama's encapsulates her fiery personality, who she is as an individual, as well as her love for our family.

In addition to print and digital brand elements, I created a promotional video as a potential campaign concept, encouraging customers to use Mama’s hot sauce as a way to connect with their families, as food can be a bridge for meaningful conversations, a way of showing love, and sharing memories.